The main problem of this project was to convey information to the parents from different countries with different language levels on this site. Therefore, in addition to the main version in English, we launched advertising campaigns in 7 different languages. This made it possible to receive a large number of applications for training in a short time.

First, we conducted in depth analytics of the micro learning market.
Having made a miscalculation of more than 17 different niches in the field of training and personal development, the hottest target audience was found. Based on the needs of this target group and their pains, our team designed a simple and understandable website. More than 475 applications for registration on this platform were received after 3 days of the advertising company work.

This project helps Latino audiences understand the basic answers to immigration and work papers in the United States. The advertising campaign emphasized cost savings by self-studying immigration issues. Our marketing department received bids for a rate 74% below the regular price.

Based on the story of the first computer creation by Steve Wozniak and Steve Jobs and using this idea in advertising campaigns, we got interested in both the older generation and customers new to buying a computer kit. In the ad, we showed how the kit would help develop the leadership qualities of the legendary founders of Apple.

Our goal was to increase sales of chemistry kits and reduce bids, our marketing team interviewed existing customers of the company and found out why they made a purchase. Based on the received information, the advertising banners were created with the meaning; " The client's pain is the solution to the client's problem." For different segments of gender and age, applying this strategy, our marketing team reduced the price of the client by half.

In this case, we focused on 2 main problems of the target audience of the product ( students) such as time and money. It is clearly shown on the website and on advertising creatives that using this app will help them save a lot of money on purchasing educational literature, as well as save time for their leisure activities - because they will spend 73% less time preparing for studies with this App.

As this niche is oversaturated with competitors, we focused on the teaching staff and the unique program while creating the advertising campaign for this product. In addition, a profitable offer was proposed, which helped to distinguish us from our competitors in this niche.